If you live or work anywhere in Wisconsin, you’ve probably heard Debbie Lazaga’s voice helping you through your morning commute on WTMJ 620 AM or 94.5 FM. Her friendly, reliable updates have guided drivers across the state for years.
Now, that same familiar voice is sharing a new and important message:
“Worn down by work? Contact A-X-I-S Legal today.”
Through a new partnership between Axis Legal, LLC and WTMJ Radio, Attorney Alex Eichhorn and his team are connecting with injured workers across Wisconsin — from Milwaukee to Madison, Green Bay to La Crosse. The goal is simple: make sure hardworking people know their rights when their bodies begin to break down from work.
A Voice Wisconsin Already Trusts
WTMJ is one of the most powerful and far-reaching radio stations in the Midwest. Its signal reaches nearly every community in Wisconsin. By teaming up with WTMJ and longtime radio personality Debbie Lazaga, Axis Legal’s message now travels statewide, reaching thousands of workers who may not realize they have a claim.
The partnership goes beyond advertising. The Axis Legal team spent one-on-one time with Debbie, allowing her to see the compassion and drive behind the firm’s work. She met the attorneys and staff who spend every day fighting for injured workers and their families.
Because of that experience, Debbie chose to stand behind Axis Legal and become the voice of the “Worn Down by Work” campaign. She believes in the firm’s mission and understands the impact it has on people’s lives.
What “Worn Down by Work” Really Means
Not every work injury happens in an instant. Many of the firm’s clients have spent years lifting, bending, or repeating the same movements until their bodies wore down. Over time, those repetitive strains can lead to chronic pain, surgery, or even permanent restrictions.
For example, a nurse may develop back pain after years of transferring patients. A factory worker might need shoulder surgery from repetitive overhead lifting. A truck driver may lose mobility after years on the road. These workers often believe their pain is “just part of getting older.” However, under Wisconsin workers’ compensation law, these injuries are covered if work activities materially contributed to the condition.
That’s why Axis Legal created this campaign — to help workers understand that their pain might not be “normal.” It might be work-related. And if it is, they deserve compensation and recovery.
Why Awareness Matters
Too many people suffer in silence. They assume employers won’t believe them or that the process is too complicated. As a result, they delay getting medical care or legal help.
This campaign gives those workers hope. When Debbie’s voice says, “Traffic is brought to you by Axis Legal. Worn down by work? Contact A-X-I-S Legal today,” it’s more than a slogan. It’s an invitation for people to learn their rights, ask questions, and get the help they need.
More Than a Campaign—A Commitment
This partnership isn’t just about marketing. It’s about awareness. Every time someone hears that message, it might be the reminder they need to take their pain seriously and reach out for help.
Someone commuting in Milwaukee might realize, “That shoulder pain from lifting patients every day is work-related.”
A warehouse worker in Green Bay might finally see, “My back injury from years of loading boxes qualifies for workers’ compensation.”
Our goal is simple: to educate and empower Wisconsin’s workforce with the truth about their rights—and to make sure no one has to navigate a work injury alone.
Centered on Your Recovery
Axis Legal’s team has helped thousands of Wisconsin workers recover over $35 million in compensation. As a leading Wisconsin workers’ compensation attorney firm, our mission goes beyond financial results. We’re centered on helping people rebuild their lives, their health, and their confidence after being worn down by work.
With WTMJ and Debbie Lazaga’s trusted voice carrying our message across Wisconsin, we’re proud to continue standing up for injured workers—wherever they are.
Also: Tune into the Morning Blend Here–WATCH NOW to see more of Axis Legal’s Worn Down By Work Campaign
